Have you ever come across a social media post where the brand is talking at you, rather than to you? It’s as if they see dollar signs above your head. Chances are you’ve probably seen a few of these posts while scrolling through your social media feed. And you’ve probably kept on scrolling, right?
Hot tip: this is not how you show love to your followers.
Rather than flood your followers’ feeds with your products or services, you should focus on building a community – your niche social media tribe.
If you’re not sure where to get started with all this, here are a few pointers.
Create engaging content
It may sound obvious, but sharing content your audience enjoys has got to be your main priority. You want to keep it fresh and keep your audience interested and wanting to interact. Develop a dialogue with your tribe, ask your followers questions in posts. Above all else, encourage engagement and two-way communication.
Respond to your tribe
A way to make them feel valued is by responding to comments or shares of your content. By acknowledging their posts, you’re showing them that you see what they’ve done and that you appreciate them doing it. (The only posts you probably wouldn’t reply to are those where someone tags their friend or enters a competition, because they’re not directly engaging with you.)
Host a giveaway
Whether it’s with your own products or services, or you team up with other brands, giveaways are a great way to show love to your social media tribe. It’s a good way to boost your followers and create brand awareness among a larger number of people.
You might have some blog posts or email newsletters, but what you need is something a little different to give to your tribe for free. A downloadable e-book, interactive white paper, top 10 tips related to your industry or an online course are some examples of freebies you could offer.
Instagram/Facebook live Q&A
Depending on your brand, a live Q&A can be an effective way to reach your audience as it allows for real-time engagement. Be sure to promote the live Q&A before it happens, allowing time for your tribe to create insightful questions to ask your team. For example, as a digital/creative agency, we could host a live Q&A focusing on essential elements for a good website. Whatever your brand may focus on, be sure to have solid points to tell your tribe, they’re opting in to learn – so make sure you provide them with something valuable and worth their time!
So, to up your social media game and show more love to your tribe, review your social media posts and ask yourself if you’re engaging with your followers and actively encouraging dialogue, or are you just talking at them? Using the above tips, you can adjust your content so your niche social media tribe – your brand’s community – sees you as a valuable resource and one that they’ll keep coming back to.
Social media strategy, management and measurement is a key component of what we do here at Wild and Free Media. So, if you need some help with anything that falls in the social media sphere, you know what to do! Holla: firstname.lastname@example.org.