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Posted by & filed under Content, Digital, Marketing.

In the age of the smartphone, consumers carry an expectation that your social media feeds will be up to date, relevant and timely. Sometimes, this means whipping out your smartphone to capture an important event unfolding right before you, or creating an increasingly popular Instagram or Facebook story.

 

Smartphones are far less bulky than a DSLR camera and generally, it’s by your side all the time. Additionally, the quality of cameras within smartphones is higher than ever and as a result, so is the quality of content on social channels like Instagram.

 

And because of this, there’s no need to miss out on magical photographic moments in our everyday life. If you are looking to improve your skills and improve your content, you have come to the right place. We’ve got a few tips to make sure you are making the most of your smartphone camera and therefore your social media marketing efforts.
Lighting is key
Photography is all about light, and shooting on a smartphone is no exception to this obvious factor. Avoid direct and harsh light, particularly when shooting portraits, as it will lead to squinty eyes and harsh shadows. The ‘golden hour’ to shoot is just after sunrise or the brief time with the soft light before sunset, so when possible, take photos during these times.

 

Use symmetry

A good social media feed revolves around the consideration of aesthetics, and there is something so satisfying when viewing a symmetrical image. Take notice of patterns, lines and horizons.

 

Look out for good reflections

Along with symmetry, reflections are pleasing to the eye and simple to capture. An interesting reflection or shadow can be a subject in its own right. Make sure though when you are shooting a horizon or something similar, that it is straight. You can edit this in post-production but it is much easier if you get it right when taking the photo.

Show depth in your photos
Particularly when shooting landscapes, it’s important to show depth in a photo. Watch where your camera is focusing and how dramatically the light can change when altering focus points. You can drag your finger along the exposure tool when tapping the screen to focus if you want to manually control this.

 

Choose strong subjects to shoot
What this is will vary from one person to the next, but when you photograph something you are genuinely interested in, it will show in your work. When choosing what to photograph, if you want impact, and strong subjects, make it something that intrigues you or that you are passionate about. You will find it easier to capture the subject if it is something that interests you, making it easier for the images to resonate with the viewers.

 

Look for unique angles and perspectives

You might think everything has been done before but it is not a question of that, it’s about pursuing photography to find your own style. Find fresh perspectives by trying new and different angles, or taking a few steps in a different direction. Particularly with objects or landscapes that are photographed quite frequently. Before taking the photo, think of a unique way to capture what’s in front of you.

 

Capture close-up detail

Make the most of the improving smartphone camera quality. Whether it is plants, portraits or architecture, get up close and personal and highlight the detail of your subject.

 

Use apps to edit and enhance your photos

Once you have captured your images, it’s time to edit and enhance them. Apps like VSCO (an app filled with tools and filters) and Snapseed (lots of smartphone users swear by this) are great and easy to use. Subtle adjustments work wonders.

 

Now that you have these tips, take your smartphone camera and explore what’s around you. Remember to look for fresh perspectives and shoot what interests you!

 

Keep in mind, however, that while smartphone images are great and very relevant for Instagram and Facebook stories, they should not be solely relied on for professional social media accounts.

 

For more info on professional photography options or how best to manage your social media accounts, get in touch with us at hey@wildandfree.com.au. We can guide you through the tricky realm of social media marketing till you’re your own expert.

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Posted by & filed under Communications, Content, Digital, Email, Marketing, Uncategorized.

While 2017 has brought an abundance of new ways to connect and communicate with potential customers, email still remains one of the most popular and effective communication tools. Email marketing gives you the chance to personalise your pitch to solve problems specific to different customers.

And in fact, 77% of people prefer to get permission-based promotional messages via email, compared to direct mail, text, phone, or social media. This makes email marketing an amazing way to connect with people. Plus, the beauty of having consumers ‘opt-in’ to receive your content, is that you know they’re already interested in your service, therefore they’re already engaged.

To keep your numbers growing and your readers intrigued, while also generating traffic to your website and social media channels, you need to create educative and inspiring email campaigns. Something that will change your client’s day-to-day life for the better.

Things you need to ask yourself when developing content include:

  • How can you make your clients’ life easier? What problems can you solve for them with your content?
  • What can you teach them?
  • Why should they choose your product or service? What makes it different to your competition?

Email marketing can reveal a lot about which campaigns are working for your business and why. By measuring sign-ups and open and click rates, you can follow what your clients are most interested in, which is a super useful tool.

So, to get you started, here are a few tips on how to make the most out of your email marketing.

Know how to talk to your audience
To do this, you must know who your audience is, define your target audience and compare this with a compiled client/customer list of email marketing sign-ups. Are you talking to the right people? How can you tailor your message to suit their specific needs or fix a certain problem?

Quality over quantity

We’re strong believers of this. You don’t want to overload people with useless information. You also don’t want to say you’ll send fortnightly emails, only to have them land in their inbox daily. Nobody likes a spammer, right? But, consistency is key here. Pick a frequency that you know you can maintain from a content and resource perspective, and stick to it. The goal is to build trust, and eventually, connection and loyalty.

Focus on your core values
Tell your brand story. Your marketing strategy should revolve around branding and the values your company shares. This gives the audience an idea of who you are, what you’re about and makes it easier for clients to build a connection. Maybe they need a reminder of who you are and why they liked you so much to sign up in the first place.

Get Whitelisted
You don’t want to put in all the hard work on creating great campaigns and content, building your email list and distributing them, only to have them land in the spam folder. While most reputable email service providers work hard to make sure that your emails aren’t blocked, the message may still end up in spam. Getting whitelisted is the most effective way to ensure that your emails are reaching your clients.

Your goal is to be added to the recipient’s address book, and you can do this by giving instructions on how to do just that, at the top of your email, especially in the first “thank you for signing up” email.

Call-to-action
Whether it’s a new product or service you’re launching, an event, or a new blog post. For your email marketing to be effective, make sure it has a call-to-action: to RSVP, to be directed to the blog post or to make contact about a new package etc. Whatever it is, you need to offer value to your client list for them to be interested.

You do this through quality emails which may feature a balance of friendly notes, a pitch about a new offer and posts they may have missed on social media channels. Getting this balance right is important, you don’t just want to be selling or talking at your clients. Remember, the whole idea of email marketing is to strengthen connections and build relationships, which will then translate to sales.

Provide valuable resources
Offering value, as we’ve said above, is important. This will vary depending on your industry and business, but it may suit to offer free interactive white papers or eBooks and free downloads, mixed with update lists on product/service updates and new releases.

Email marketing is all about setting expectations and it’s your job to set them. Stay consistent, have strong call-to-action elements, and build trust, connection and loyalty from your client list. Focus on your branding and core values, and how you’re communicating them.

And if you’ve just read this post and feel like you want to know more about email marketing, then do the sensible thing and talk to a professional. You can drop us a line at hey@wildandfree.com.au.

 

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Posted by & filed under Communications, Digital, Public Relations, Uncategorized.

There once was a time when businesses would sell their products and services to passive consumers in a dominating top-down model. It’s was a one-way street, where consumers didn’t have much of a voice at all.

The situation has changed drastically.

With thanks to social media, consumers now have a powerful voice and they aren’t afraid to use it. When managing brand reputation, it’s vital to acknowledge this, along with the changing nature of business communications.

Regular interactions and engagement on social networks are needed for brands to succeed, so rather than hating on social networking sites because of bad reviews or negative comments people have left, learn how to respond and solve the problem.

We know though, this can be scary.

Not many of us like confrontation, on or offline. This is why we want to give you the tools to handle negative situations online. From the outset though, it’s important to remember that ultimately, you can’t control everything that’s said about your brand, just look at word of mouth. Try not to get overwhelmed by replying to every mention of your brand, but start by becoming aware.

Commit to consistency

Consistency is crucial to maintaining your brand’s reputation online. With the level of transparency that accompanies the digital world, it’s highly unlikely that you can completely avoid a public mistake. From a negative review to a nasty scandal, it’s important to keep the lines of communication open when a public mistake does occur.

Tell the truth and tell it fast. In time, it will most likely bury itself under the abundance of online content, but in the meantime, you have shown your audience first hand that you are human. During or after a public mistake, it’s more important than ever to maintain a solid online presence. After all, if you delete all your accounts at such a time, all that’s left out there about your brand is bad news.

By being transparent, asking for feedback and addressing criticism publicly rather than hiding it, you’re able to manage the reputation of your brand and build relationships with authenticity and trust.

Be prompt and polite
If a customer takes to Twitter to write a complaint, it’s best to promptly reply on the same social channel with a short apology and acknowledgement of their concern. Something along the lines of, “We are aware of the problem. We are working on it and will get back to you as soon as possible,” rather than a statement with more information a few days later.

Fast response times show that you care about your followers’ concerns, the issues they are raising and are working to resolve it. Make sure you filter through your brand’s personality and tone of voice in the response, which is part of the consistency of your brand voice.

First impressions count

Treat your Google page one as a business card, if there are a bunch of negative phrases associated with your brand, you should be concerned. This is why prompt replies to complaints are important, as you want to address any concerns before they snowball.

You can monitor mentions of your brand with tools such as Google Alerts and Mention. Apart from reasons already mentioned about managing your brand’s reputation, monitoring brand mentions can also bring business, as many people take to Facebook or Twitter to ask questions before using a product or service.

Don’t be afraid to ask for help

While media monitoring tools are helpful, sometimes you just can’t do everything yourself.

If your best efforts aren’t enough to manage your brand’s online reputation, there are professionals out there to assist you. It can be a tiring and menial task, that without the proper tools and skills, can result in more harm than good.

If you need help, don’t be afraid to ask someone who knows. Hit us up anytime on hey@wildandfree.com.au

 

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Posted by & filed under Digital, Uncategorized.

In our last blog post we got you up to speed with the importance of having a professionally developed website that’s backed by a well thought out digital strategy. We also gave you an overview on a few relevant terms such as keywords, SEO and SEM, amongst others.

And now that you’re across what they mean, we want to explain in a little more detail how they come into play with your website and why it’s never been more important to have a strategy in place that covers these key areas.

Get to know SEO

SEO or as you now know, search engine optimisation, is about increasing visibility in search engine results organically. Keywords, which of course you also know, are the words that people use to search for your product or services. They’re an important factor in helping your SEO performance, but they’re not the only ones.

When it comes to your SEO strategy you also need to consider additional things such as the way other websites link back to your website and the way your site is structured in the backend. To have an SEO enhanced website, isn’t just a matter of loading your pages with relevant keywords, it’s also about creating a really great user experience as well.

A site with poor SEO performance can often translate to a business with poor performance and this is why it’s so important to have a good handle on SEO, or to work with a partner that does.

SEM simplified

SEM or Search Engine Marketing is about promoting a business using paid ads that appear in search engine results. Advertisers bid on keywords that users might enter into search engines, like Google or Bing, when trying to find a particular product or service online.

SEM gives advertisers the opportunity for their ads to appear alongside organic results for search queries. One of the greatest benefits of using SEM is that it provides advertisers with the chance to put their products and services in front of customers who are already interested.

Google Adwords is one of the most common platforms for advertising on search engines. SEM is paid on a cost-per-click basis, bidding against others on the same keyword. A live digital auction is run, whenever a search query is made. Ads are triggered when keyword are searched for with enough volume and advertisers.

SEO vs SEM

While both are designed to increase traffic to your site, the main difference between SEO and SEM is that SEO is designed to increase your ranking organically, i.e. without paying. For a further breakdown of their differences, check out the table below.

Websites_Decoded_Part2-01

 

To determine if an SEO, SEM or combined approach is best for your business really comes down to your business goals, your budget and resources. If in doubt on which path is best for your business, why not talk to a specialist. Catch us at  hey@wildandfreemedia.com.au

Websites_Decoded

Posted by & filed under Digital.

Bounce rates. SEM. Keyword density.

If you’re already lost, no judgement from us. We’re here to sift through the definitions and acronyms so you don’t have to. And while we’re at it – in the first of our two-part blog special – we’ll also explain these terms and how they come into play when dealing with one of the greatest assets your business has today; your website.

So, let’s start at the start.

Your website is often the first impression anyone has of your business, so you want to make sure you get it right.

Your website should (at the very least) include:

  • a captivating brand story with a consistent brand voice
  • inspiring imagery
  • typography with impact
  • colours that flow
  • easy-to-navigate pages

And in terms of your blog and/or social media pages, these should include shareable content that educates and empowers your customers/clients.

With so much competition you might be asking yourself, how can you possibly stand out?

Well here’s a hint. People aren’t just focused solely on the product or service anymore. They want to learn more about you and your brand and will judge you (sorry, but it’s true), based on the image and voice you share with the world.

We want to give you and your brand the tools to differentiate yourself from your competitors, after all nothing screams unprofessional louder than a poorly designed website. At Wild and Free Media, we’re all about creating memorable experiences through branding and marketing – your website being a huge factor in this experience.

So now you’re across why you need a beautifully designed and professionally developed website, let’s take a look at all those tricky terms that will inevitably come with it.

Bounce rate: Refers to the number of visitors to your website who navigate away from the site after viewing only the landing page, without browsing any further. If you consistently have high bounce rates, you might want to review the content and layout of your website to find out why users aren’t staying longer.

Keyword: The words people use to search for your product or services. If you need a little help with this, have a look at Google’s Keyword Planner, which features keyword ideas and performance insights.

Keyword Density: How many times a keyword appears on your webpage or blog. 

Reach: The number of people that see your posts, so the higher the better.

Responsive: A website that is able to be viewed properly across all devices. Users won’t waste time on a website they can’t navigate easily, so it’s important to ensure that your website works just as well on handheld devices as it does on a desktop.

SEM (Search Engine Marketing): All about increasing visibility in search engines by promoting your website, usually through paid advertising.

SEO (Search Engine Optimisation): Similar to above, it’s about making your search engine result relevant to a users’ search query, so that more people click the result when it is shown in search.

User: The people using your website, those looking at using your products/services – the people you’re targeting.

If you’re looking for a unique website that stands out from a crowd and encapsulates your brand story, avoid using generic website templates. Invest in professional web designers and developers, who will capture the essence of your brand story and portray your individual story and point of difference, to keep your business competitive.

And if you just so happen to be looking for a provider who can create your new website build –  from design and development to visuals, brand story, content strategy, content creation and everything in between – we just so happen to know a pretty good bunch… drop us a line at hey@wildandfreemedia.com.au.

Posted by & filed under branding, Communications, Marketing, Strategy.

In the wide world of marketing – which is, as we all know becoming increasingly fragmented by the day – it’s hard to know where to invest your time and energy. And without knowing the intricate needs of your business, we can’t tell you specifically where you need to turn your focus right now, but one thing we can tell you with absolute certainty is that branding is important. Always has been, always will be.

Done right, branding can change the whole perception of your business taking a quaint mum and dad setup to a legit professional player, which can translate to opening up whole new target market/s. Same goes when applied in reverse. It’s all about the positioning. So, without getting too heavy on the details, here’s a few tips to help build your branding strength, starting with your brand voice.

Describe your brand voice in three words

If your brand were a person, how would you describe their personality to someone? Narrowing this down to three words gives you a better understanding of how you want to communicate your brand voice to your audience. Brainstorm ideas with your team choosing only words you think validly encapsulate your brand. Make sure you’re not just choosing words that you think sound good, they have to authentically reflect your brand and business.

The cheat sheet below should be able to help get you started. It takes into consideration personality, language, tone and purpose. Once you’ve brainstormed ideas, narrow it down to three key words to describe your brand voice.

Branding_Voice_Body_Images-02

 

Another helpful brainstorming idea is “Always and Never”, listing how you want your brand voice to be presented. Here’s an example of what we mean:

 

Branding_Voice_Body_Images-01

 

Once you have a list of words, visit each one and ask yourself if it’s the most suitable word for the voice you want to present, or if there’s another word that describes the idea better. 

Putting your brand voice into action

Sit down with your content creators and ensure they know how to put the brand voice into action through the content they’re making. Review your content and see if there’s anything that you think doesn’t fit your brand voice. Look through your website, social media channels and any other messages your brand is putting out into the world – is the messaging in-line with your brand voice? If not, how can you change the content to ensure it is?

Revisit this as your brand grows

As your brand grows, it’s only natural for your brand voice to adapt. Your brand voice should be fluid and always evolving. Revisit those three words on a yearly basis at least, to ensure it’s still the way you want your brand to be represented. Remember to review the content regularly to keep an eye on any content slipping through the cracks that doesn’t suit the voice you’ve created. And look out for inspiration from brands you admire, how has their brand voice evolved?

Get all communications on brand

Your website, business cards, Facebook/Instagram/Twitter/LinkedIn accounts, email signatures, media releases and basically any message your brand is putting out into the world needs to be consistent. All forms of communication should revolve around the brand voice and those three magical words.

So if you want to communicate across new channels, keep your audience engaged and connect with them in fresh new ways, revisiting your brand voice is crucial. Take these tips and brainstorming ideas and start finding your own brand voice.

And if you don’t have the time or resources in-house to take your brand to the next level, why not talk to a specialist like, say… us. We live and breathe all things branding, marketing and communications and know exactly how to elevate your brand, no matter where you are right now.

Drop us a line through www.wildandfree.com.au.

Posted by & filed under Uncategorized.

Wild and Free Media is looking for a energetic and innovative Web Developer to join our vibrant team. The role is casual on a project-by-project basis and will be based in our office located in The Junction. We support flexible working conditions and, with the exception of client meetings and briefing sessions, are willing to negotiate a work-from-home agreement for the right candidate.


Our ideal candidate will have:

+ Excellent communication skills (both written and oral) with a high level of accuracy and attention to detail

+ Be a ‘people person’ who is confident and has a positive personality

+ Good understanding of best coding practices (competent in HTML5, CSS, Javascript)

+ Strong knowledge of various platforms (WordPress, Drupal and E-Commerce sites.)

+ Competent with Adobe software suite.

+ Strong organisation and time management skills – must adhere to deadlines, multi-task and be able to prioritise

+ Ability to work both independently (with minimal supervision) and in a team environment

+ Ability to learn quickly and manage workloads in a cooperative and fast-paced environment

 

Your responsibilities will include:

+ Taking client briefs and acting on them confidently and professionally

+ Accounting for billable time and contributing to overall account budget management

+ Using your experience and knowledge to provide positive support to others in the team

+ Operating under the Wild and Free Media brand

 

If you think you’d be the perfect fit for our team please email your application letter outlining your experience and CV to hey@wildandfree.com.au or call Vesna Kirkovski on 0407 412 703.

Posted by & filed under Uncategorized.

Wild and Free Media is looking for an enthusiastic and results-driven Digital Strategist to join our vibrant team. The role is casual on a project-by-project basis and will be based in our office located in The Junction. We support flexible working conditions and, with the exception of client meetings and briefing sessions, are willing to negotiate a work-from-home agreement for the right candidate.


Our ideal candidate will have:

+ Minimum 3 years experience as Digital Strategist, Business/Web Analyst, Business/Marketing Optimisation, or similar role

+ Demonstrated experience with creating and implementing full Digital Marketing strategies

+ A strong understanding of Google Analytics, SEM and SEO

+ Strong communication skills (both written and oral) with a high level of accuracy and attention to detail

+ Be a ‘people person’ who is confident and has a positive personality

+ Strong organisation and time management skills – must adhere to deadlines, multi-task and be able to prioritise

+ Ability to work both independently (with minimal supervision) and in a team environment

+ Ability to learn quickly and manage workloads in a cooperative and fast-paced environment

 

Your responsibilities will include:


+ Developing, presenting and managing integrated Digital Marketing strategies, proposals and presentations that delivers meaningful results to clients

+ Creating content across social media platforms, ensuring it’s on brand creatively and withholds correct tone of voice.

+ Taking client briefs and acting on them confidently and professionally

+ Accounting for billable time and contributing to overall account budget management

+ Extracting, interpreting, and effectively communicating data patterns and trending

+ Managing multiple, simultaneous projects with proven success coordinating cross departmentally to accomplish goals

+ Reading/writing HTML, CSS, jQuery, and JavaScript preferred

+ Using your experience and knowledge to provide positive support to others in the team

+ Operating under the Wild and Free Media brand


If you think you’d be the perfect fit for our team please email your application letter outlining your experience and CV to hey@wildandfree.com.au or call Vesna Kirkovski on 0407 412 703.

Posted by & filed under Career, Public Relations.

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Wild and Free Media is looking for a well connected and experienced PR specialist to join our vibrant team. The role is part-time and will be based in our office located in The Junction. We support flexible working conditions and, with the exception of client meetings and briefing sessions, are willing to negotiate a work-from-home agreement for the right candidate. This role would suit someone who has experience working in the Newcastle area and is based locally.

 

Our ideal candidate will have:

+ Minimum 3 years experience in a PR agency environment

Demonstrated experience working with the media, ideally within the Newcastle area

Excellent communication skills (both written and oral) with a high level of accuracy and attention to detail

Be a ‘people person’ who is confident and has a positive personality

Strong organisation and time management skills – must adhere to deadlines, multi-task and be able to prioritise

Ability to work both independently (with minimal supervision) and in a team environment

Ability to learn quickly and manage workloads in a cooperative and fast-paced environment

 

Your responsibilities will include:

Developing a PR strategy that delivers meaningful results to clients

Writing and editing a range of communication materials

Working with the media to drive interest in clients

Researching media angles and generating proactive content ideas for clients

Coordinating and managing media events for clients

Taking client briefs and acting on them confidently and professionally

Accounting for billable time and contributing to overall account budget management

Using your experience and knowledge to provide positive support to others in the team

Operating under the Wild and Free Media brand

If you think you’d be the perfect fit for our team please email your application letter outlining your experience and CV to hey@wildandfree.com.au or call Vesna Kirkovski on 0407 412 703.