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Wild & Free Media is excited to kick off our latest project with Stone Mason & Artist, Australia’s leading stonemasonry and building companies.

We have teamed up with Stone Mason & Artist to assist with the signage and banner wrapping of scaffolding as they undertake a two year restoration project of Newcastle City Hall. The scaffolding and banner wrap covers three sides of the hall, with photography taken from all sides to create a larger than life replica of City Hall. The project is an awesome initiative to beautify a worksite that would have otherwise been covered in scaffolding.

We are honoured to being working on a project for one of the most iconic buildings in Newcastle and playing a role in the revitalisation of our great city. The next stage of the installation process will be the artwork banner wraps so be sure to watch this space as we post updates on the work in progress.

Newcastle City Hall Restoration Project

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At Wild and Free Media we believe that the goal as a brand is to get people to act and either enrich their lives or make them better.

That’s why we create solutions where the user is the focus. At Wild and Free, we think about the job and think: how can we do it differently? Or should we? We combine insights, visions and trends and yank them all together using our collective creative genius. We like to break the conventional way of doing things. But not just because we are bad-ass, but because it works!

An exciting opportunity now exists for an experienced Digital Strategist to join our team of hard-working creative minds. The role is based in our office in the midst of The Junction.

You will guide our clients’  needs, establish project management requirements and specs, and effectively manage them throughout the creative and development stages. This role would suit someone who has held both Account Management and Digital Marketing roles.

Our ideal candidate will have:

  • Demonstrated experience with creating and implementing full digital marketing strategies
  • A strong understanding of Google Analytics, SEM and SEO
  • Strong communication skills (both written and oral) with a high level of accuracy and attention to detail
  • Be a “people person” who is confident and has a positive personality
  • Strong organisation and time management skills – must adhere to deadlines, multi-task and be able to prioritise
  • A strong understanding of what is required to develop and build a website from start to finish
  • Ability to work both independently (with minimal supervision) and in a team environment
  • Ability to learn quickly and manage workloads in a cooperative and demanding environment

If you think you have what it takes to become a member of the Wild and Free family, we look forward to hearing from you soon!


Posted by & filed under Marketing.

The simple exercise your website will thank you for later.

The window of opportunity for marketers to engage their web visitors has shrunk drastically.

It is common knowledge that our attention spans have been whittled down to just eight seconds. The culprit? Our digital lifestyles. Thank emojis and thank Twitter for their 140 characters limitation.

As marketers, what do we do with this information? What can we do in eight seconds, to draw our web visitors in? Here are some tips to help you pass the 8-second challenge:

Don’t make them wait. Make sure your website loads quickly. 40% of people will abandon a website if it takes longer than three seconds to load.

Make your content easy. Easy to navigate. Easy to read. Easy to Scan. Put the most important information upfront and outline your content with numbers or bullet points. Drill down your message and say it outright and quickly. There is no need to make them wait for it.

Keep it short. Too much content will distract readers from your key messaging, so split detailed content out into secondary pages fro readers who are interested. Tell the reader what they need to know, and no more. A difficult, but important rule to follow.

Utilise visual content. We process images 60,000 times faster than we do text. Use images that convey your key messaging and be strategic about where you place those images. Choose a place that will draw the customer’s eye as they move down the screen.

Tell the reader what to do. If the purpose of your website is to convert visitors, you need to make the path clear. Present clear action items for the visitor who is ready to buy and for the visitor who is intrigued, but still not sure (an important, and often overlooked, segment).

Now it’s time to take thew challenge. Set your stopwatch for eight seconds and type in your website URL. Does your messaging get through before the buzzer goes off? Is it compelling? Does it inspire action?

This simple exercise will most likely get you thinking about your website design, layout and key messaging. Hopefully, it will inspire you to make some strategic changes.

And for those of you have made it through to the end of this blog post, give yourself a pat on the back!

Posted by & filed under Blogging.

Blog posts are a great way to get recognised within your community and share your voice. Here are the top 10 reasons you should love writing blog posts.

Anyone can make one:

For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writers can show their personality:

In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:

You can help people, learn new things, entertain your audience – the possibilities are endless and amazing. Blogging opens all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:

Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought processes in a well-written blog post.

Good for SEO:

Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It’s free: 

It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your originality. If people like your ideas, you can become a thought leader in your industry!


What else do you love about blogs? Let us know!