Posted by & filed under Retail.

Junction Fair Shopping Centre has been revitalised to its former glory. The centre has undergone a welcomed rejuvenation to become the perfect balance of everyday conveniences and hidden gems just waiting to be discovered in Newcastle’s iconic suburb, The Junction.

In December 2014, Fortius Group purchased the centre for $32 million with plans to transform the “unloved and mismanaged” Junction Fair into a thriving community shopping hub. “It was a shopping centre that needed attention”, said Fortius Group Asset Manager Renaud Herington. “We wanted to show that The Junction Fair is a growing hub that this community and surrounding neighbourhoods deserve, combining convenience with a unique boutique experience”.

From one of a kind stores to boutique chic to those convenient everyday essentials, the community shopping hub now includes:

  • Sanbah Surf
  • 12 Rounds Fitness
  • Harry’s Schnitzels
  • The Essential Ingredient
  • The Junction Hairdressers and Barber
  • Doughheads
  • Chemmart Pharmacy
  • The Pickled Pig Butcher
  • Easy Living Footwear
  • Sushi Koo
  • Louie & Jacks
  • Zeblu Women’s Fashion
  • Privvy Fashion
  • Buzz Junction
  • Coles/Liquorland
  • Honest Paper
  • Hunter Phones & Computer Doctor
  • Bakers Delight
  • Kids Get Active Yoga
  • Magic Care Massage

In collaboration with Fortius Group, Wild and Free Media proudly relaunched the rejuvenated Junction Fair with a recently held event on Saturday 12th November. The day was full of entertainment, live music, prizes and giveaways. The community support and attendance on the day was outstanding, with each retailer providing exciting incentives for customers on the day.

“It was a great day with a fantastic vibe from everyone that was there, you could really feel the community spirit lifting through the large attendance on the day” said Wild and Free’s managing director, Vesna Kirkovski.

With everything you need under one roof, Junction Fair now offers a vibrant and exciting range of new retailers, fresh food and contemporary dining options. The centre is open seven days a week, with late night shopping on Thursday. To find out more about the new and improved Junction Fair, check out or visit


Posted by & filed under Retail.


John and Leonie Whitaker

Newcastle’s leading independent jewellers, Whitakers is one of the longest standing jewellery stores in the Hunter. For over 110 years, the Whitakers legacy remains strong and continues to thrive as a niche market, specialising in bridal, custom design and fine jewellery.

John Whitaker, fourth generation jeweller, is dedicated to providing a personalised service for his customers, showcasing exquisite quality and craftsmanship. His enthusiasm for people and passion for the retail experience has become a standout in the family business. Today John’s vision, purpose and passion are what you could describe in diamond terms as flawless. “I fell in love with jewellery, and being a part of my clients special occasions and moments”, Whitaker said. “The excitement I get from my clients is infectious”. For John, the jewellery trade is a combination of the love stories people share, the relationships he forms and the beautiful pieces he creates.

Founded in 1903, John’s great grandfather, Reginald Wilfred Whitaker, established the family business in Muswellbrook and Maitland with his three sons. After many years and expansions to new locations, the business was passed onto John Whitaker Snr who later, in 1965, opened the family jewellers at the new Kotara Fair. “My father knew how to market jewellery, he was the only jeweller in town at that time”. Training as a salesperson in 1987, Whitaker soon realised his passion for the jewellery industry. With a strong focus on maintaining the Whitakers legacy, John was encouraged by his father to enhance his skills to ensure he had the latest and most highly regarded jewellery industry training worldwide. Completing his studies at the Gemological Institute of America in California – the number one diamond grading school in the world – John was soon qualified as an expert in his field.

After his father’s retirement in 2006, John and his wife Leonie opened their Darby Street store in Newcastle. To this day, John has designed rings for over 1000 couples, providing them with the ultimate Whitaker experience, where consumer education is still a hallmark. Whilst technology and online automaticity has challenged the solid Whitakers legacy, it has created an avenue for Whitakers to reframe the niche brand through embracing the new online market. We have re-positioned Whitakers, qualifying them as specialists, not only through John’s education, but his craftsmanship, skill and of course experience. With a fresh and contemporary approach, we embraced and engaged the new market with an online and social strategy and fast became the diamond standard of Newcastle.

Some say a diamond is forever, well it’s clear at Whitakers, it truly is.



Bespoke collection of Whitakers jewellery



Check out the Whitakers website following this link:



Posted by & filed under Projects.

Wild & Free Media is excited to kick off our latest project with Stone Mason & Artist, Australia’s leading stonemasonry and building companies.

We have teamed up with Stone Mason & Artist to assist with the signage and banner wrapping of scaffolding as they undertake a two year restoration project of Newcastle City Hall. The scaffolding and banner wrap covers three sides of the hall, with photography taken from all sides to create a larger than life replica of City Hall. The project is an awesome initiative to beautify a worksite that would have otherwise been covered in scaffolding.

We are honoured to being working on a project for one of the most iconic buildings in Newcastle and playing a role in the revitalisation of our great city. The next stage of the installation process will be the artwork banner wraps so be sure to watch this space as we post updates on the work in progress.

Newcastle City Hall Restoration Project

Posted by & filed under Careers.

At Wild and Free Media we believe that the goal as a brand is to get people to act and either enrich their lives or make them better.

That’s why we create solutions where the user is the focus. At Wild and Free, we think about the job and think: how can we do it differently? Or should we? We combine insights, visions and trends and yank them all together using our collective creative genius. We like to break the conventional way of doing things. But not just because we are bad-ass, but because it works!

An exciting opportunity now exists for an experienced Digital Strategist to join our team of hard-working creative minds. The role is based in our office in the midst of The Junction.

You will guide our clients’  needs, establish project management requirements and specs, and effectively manage them throughout the creative and development stages. This role would suit someone who has held both Account Management and Digital Marketing roles.

Our ideal candidate will have:

  • Demonstrated experience with creating and implementing full digital marketing strategies
  • A strong understanding of Google Analytics, SEM and SEO
  • Strong communication skills (both written and oral) with a high level of accuracy and attention to detail
  • Be a “people person” who is confident and has a positive personality
  • Strong organisation and time management skills – must adhere to deadlines, multi-task and be able to prioritise
  • A strong understanding of what is required to develop and build a website from start to finish
  • Ability to work both independently (with minimal supervision) and in a team environment
  • Ability to learn quickly and manage workloads in a cooperative and demanding environment

If you think you have what it takes to become a member of the Wild and Free family, we look forward to hearing from you soon!


Posted by & filed under Marketing.

The simple exercise your website will thank you for later.

The window of opportunity for marketers to engage their web visitors has shrunk drastically.

It is common knowledge that our attention spans have been whittled down to just eight seconds. The culprit? Our digital lifestyles. Thank emojis and thank Twitter for their 140 characters limitation.

As marketers, what do we do with this information? What can we do in eight seconds, to draw our web visitors in? Here are some tips to help you pass the 8-second challenge:

Don’t make them wait. Make sure your website loads quickly. 40% of people will abandon a website if it takes longer than three seconds to load.

Make your content easy. Easy to navigate. Easy to read. Easy to Scan. Put the most important information upfront and outline your content with numbers or bullet points. Drill down your message and say it outright and quickly. There is no need to make them wait for it.

Keep it short. Too much content will distract readers from your key messaging, so split detailed content out into secondary pages fro readers who are interested. Tell the reader what they need to know, and no more. A difficult, but important rule to follow.

Utilise visual content. We process images 60,000 times faster than we do text. Use images that convey your key messaging and be strategic about where you place those images. Choose a place that will draw the customer’s eye as they move down the screen.

Tell the reader what to do. If the purpose of your website is to convert visitors, you need to make the path clear. Present clear action items for the visitor who is ready to buy and for the visitor who is intrigued, but still not sure (an important, and often overlooked, segment).

Now it’s time to take thew challenge. Set your stopwatch for eight seconds and type in your website URL. Does your messaging get through before the buzzer goes off? Is it compelling? Does it inspire action?

This simple exercise will most likely get you thinking about your website design, layout and key messaging. Hopefully, it will inspire you to make some strategic changes.

And for those of you have made it through to the end of this blog post, give yourself a pat on the back!

Posted by & filed under Blogging.

Blog posts are a great way to get recognised within your community and share your voice. Here are the top 10 reasons you should love writing blog posts.

Anyone can make one:

For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writers can show their personality:

In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:

You can help people, learn new things, entertain your audience – the possibilities are endless and amazing. Blogging opens all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:

Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought processes in a well-written blog post.

Good for SEO:

Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It’s free: 

It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your originality. If people like your ideas, you can become a thought leader in your industry!


What else do you love about blogs? Let us know!