How to take your social media to the next level with your smartphone camera

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In the age of the smartphone, consumers carry an expectation that your social media feeds will be up to date, relevant and timely. Sometimes, this means whipping out your smartphone to capture an important event unfolding right before you, or creating an increasingly popular Instagram or Facebook story.   Smartphones are far less bulky than… Read more »

Content and email marketing… everything you need to know

Posted by & filed under Communications, Content, Digital, Email, Marketing, Uncategorized.


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While 2017 has brought an abundance of new ways to connect and communicate with potential customers, email still remains one of the most popular and effective communication tools. Email marketing gives you the chance to personalise your pitch to solve problems specific to different customers. And in fact, 77% of people prefer to get permission-based… Read more »

How to Manage the Reputation of Your Brand Online

Posted by & filed under Communications, Digital, Public Relations, Uncategorized.


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There once was a time when businesses would sell their products and services to passive consumers in a dominating top-down model. It’s was a one-way street, where consumers didn’t have much of a voice at all. The situation has changed drastically. With thanks to social media, consumers now have a powerful voice and they aren’t… Read more »