How to Boost Your Brand from Bed

Being a savvy entrepreneur is not for the faint of heart. To kill it in the corporate jungle you need to be witty, strategic and on the ball. Don’t let juggling business operations run you off your feet. Pop on the kettle, put on your comfiest pajamas and transform your bed into the ultimate office.

Get Digging Under the Covers

When it comes to staying ahead of the game, knowledge is power. Staying up to date with your competitors’ movements, industry trends and innovations ensures your image stays modern and professional. Curl up under the covers and dig into the latest gossip. Whose doing what? What new app is causing revolutions? What can you do to stand out? Simply scrolling through your competition’s social media feed can provide you the inspiration for your next step. Network in industry associations or flick through publications from your field to ensure your business isn’t left behind.

Make New Friends in Your Pajamas

Social media networking is a crucial element to expanding your audience and promoting your image. It’s too easy to fall into a rut, copying and pasting content from your planner to your platforms. Make friends with your social media tribe under the covers, and engage in conversation. Reply to comments, like the posts you’ve been tagged in and share content with your peers. By increasing your online footprint, you can build awareness around your brand and market to a larger audience. Get that conversation flowing and you’ll see your followers grow without even having to put on pants!

Blogging

A great way to keep your audience stimulated and hook some new followers is by uploading refreshing content. Simply posting regular blogs about your business activities and industry trends can entice your tribe towards engaging with your business. Arm yourself with a freshly brewed cup, some archived inspo and get those fingers tapping. Keep your blog content current, relevant and stimulating so your readers don’t skim past your hard work. Develop the voice you want to represent your brand. Are you trying to be formal or keep things friendly? Whatever your tone and theme, keep it consistent.

Brainstorming

When you’re darting around and running errands your mind is buzzing with a million to do’s. Escape the hustle and bustle of your empire and hide under the covers, shutting out those nagging voices. Enjoy the tranquillity and take a moment to breathe. What is it you want? What’s your next step? You might surprise yourself by the ground-breaking ideas you can brainstorm from the comfort of your bed.

Next time you’re tempted to jump up at the crack of dawn, take a moment to remember the importance of looking after yourself. Staying in bed doesn’t mean sacrificing productivity, it can recharge your batteries, giving you the boost you need to smash the rest of the day. If you’re still overwhelmed by the growing mountain of work, holla at the Wild and Free team and we’ll jump into bed with you. Our specialised marketing gurus and dynamic designers will bring your visions to life. Hit up hey@wildandfree.com.au to find out more.