It might sound like a cliché but in marketing and advertising, consistency is key to an effective brand identity. Portraying a reliable and cohesive image builds trust between you and your customers, allowing them to develop a relationship with the personality you portray. Whether your finding your brand voice, creating a dynamic company image or… Read more »
Being a savvy entrepreneur is not for the faint of heart. To kill it in the corporate jungle you need to be witty, strategic and on the ball. Don’t let juggling business operations run you off your feet. Pop on the kettle, put on your comfiest pajamas and transform your bed into the ultimate office.
With 74% of Australians exposed to billboards every day, several times a week, outdoor advertising has an impressive reach. It offers a tangible, diverse set of advertising options, from billboards to street furniture, transit (bus and tram advertising) and specialty media, think along the lines of sporting arenas, airports or university campuses. If you are… Read more »
In the myriad of marketing terms thrown around on the daily, logo is one that no doubt everyone is aware of. But aside from a nice-looking brand identity, how much do we all really know about what goes into a successful logo design? Well have no fear, today we’re going to break it down into… Read more »
In the wide world of marketing – which is, as we all know becoming increasingly fragmented by the day – it’s hard to know where to invest your time and energy. And without knowing the intricate needs of your business, we can’t tell you specifically where you need to turn your focus right now, but… Read more »