While 2017 has brought an abundance of new ways to connect and communicate with potential customers, email still remains one of the most popular and effective communication tools. Email marketing gives you the chance to personalise your pitch to solve problems specific to different customers. And in fact, 77% of people prefer to get permission-based… Read more »
There once was a time when businesses would sell their products and services to passive consumers in a dominating top-down model. It’s was a one-way street, where consumers didn’t have much of a voice at all. The situation has changed drastically. With thanks to social media, consumers now have a powerful voice and they aren’t… Read more »
In our last blog post we got you up to speed with the importance of having a professionally developed website that’s backed by a well thought out digital strategy. We also gave you an overview on a few relevant terms such as keywords, SEO and SEM, amongst others. And now that you’re across what they… Read more »
Bounce rates. SEM. Keyword density. If you’re already lost, no judgement from us. We’re here to sift through the definitions and acronyms so you don’t have to. And while we’re at it – in the first of our two-part blog special – we’ll also explain these terms and how they come into play when dealing with… Read more »