Your customers have their smartphones glued to their hip and a world of knowledge at their fingertips. It would be foolish to underestimate how informed and savvy they are. When it comes to promoting your unique products and services, finding your niche market and making friends with them builds relationships that boost business.
Social media competitions are a fantastic way to show your tribe a little lovin’ and thank them for their support. Giveaways drive engagement in your profile through likes, comments and shares, generating valuable hype around your brand. However, when you’re giving away something for nothing, it’s essential to strategically plan and make sure you get… Read more »
There once was a time when businesses would sell their products and services to passive consumers in a dominating top-down model. It’s was a one-way street, where consumers didn’t have much of a voice at all. The situation has changed drastically. With thanks to social media, consumers now have a powerful voice and they aren’t… Read more »