Your customers have their smartphones glued to their hip and a world of knowledge at their fingertips. It would be foolish to underestimate how informed and savvy they are. When it comes to promoting your unique products and services, finding your niche market and making friends with them builds relationships that boost business.
Social media competitions are a fantastic way to show your tribe a little lovin’ and thank them for their support. Giveaways drive engagement in your profile through likes, comments and shares, generating valuable hype around your brand. However, when you’re giving away something for nothing, it’s essential to strategically plan and make sure you get… Read more »
It might sound like a cliché but in marketing and advertising, consistency is key to an effective brand identity. Portraying a reliable and cohesive image builds trust between you and your customers, allowing them to develop a relationship with the personality you portray. Whether your finding your brand voice, creating a dynamic company image or… Read more »
Being a savvy entrepreneur is not for the faint of heart. To kill it in the corporate jungle you need to be witty, strategic and on the ball. Don’t let juggling business operations run you off your feet. Pop on the kettle, put on your comfiest pajamas and transform your bed into the ultimate office.
There once was a time when businesses would sell their products and services to passive consumers in a dominating top-down model. It’s was a one-way street, where consumers didn’t have much of a voice at all. The situation has changed drastically. With thanks to social media, consumers now have a powerful voice and they aren’t… Read more »
In the myriad of marketing terms thrown around on the daily, logo is one that no doubt everyone is aware of. But aside from a nice-looking brand identity, how much do we all really know about what goes into a successful logo design? Well have no fear, today we’re going to break it down into… Read more »
Bounce rates. SEM. Keyword density. If you’re already lost, no judgement from us. We’re here to sift through the definitions and acronyms so you don’t have to. And while we’re at it – in the first of our two-part blog special – we’ll also explain these terms and how they come into play when dealing with… Read more »
In the wide world of marketing – which is, as we all know becoming increasingly fragmented by the day – it’s hard to know where to invest your time and energy. And without knowing the intricate needs of your business, we can’t tell you specifically where you need to turn your focus right now, but… Read more »