Your customers have their smartphones glued to their hip and a world of knowledge at their fingertips. It would be foolish to underestimate how informed and savvy they are. When it comes to promoting your unique products and services, finding your niche market and making friends with them builds relationships that boost business.
Social media competitions are a fantastic way to show your tribe a little lovin’ and thank them for their support. Giveaways drive engagement in your profile through likes, comments and shares, generating valuable hype around your brand. However, when you’re giving away something for nothing, it’s essential to strategically plan and make sure you get… Read more »
It might sound like a cliché but in marketing and advertising, consistency is key to an effective brand identity. Portraying a reliable and cohesive image builds trust between you and your customers, allowing them to develop a relationship with the personality you portray. Whether your finding your brand voice, creating a dynamic company image or… Read more »
Being a savvy entrepreneur is not for the faint of heart. To kill it in the corporate jungle you need to be witty, strategic and on the ball. Don’t let juggling business operations run you off your feet. Pop on the kettle, put on your comfiest pajamas and transform your bed into the ultimate office.
It’s right on the tip of your tongue, the idea is flickering in your mind, but you can’t quite put pen to paper. Content burnout, writer’s block, a dreaded dry spell, we’ve all hit that wall. Don’t wallow in self-pity and procrastinate a looming deadline, use our helpful tips and tricks to get the creativity… Read more »
It’s the first date and you want to make a good first impression. You’re witty, savvy and a real looker. Treat your business’ social media feed like a first date. You want your audience to be captivated by your brand and most importantly, you want them to come back for a second. Don’t just roll… Read more »
While 2017 has brought an abundance of new ways to connect and communicate with potential customers, email still remains one of the most popular and effective communication tools. Email marketing gives you the chance to personalise your pitch to solve problems specific to different customers. And in fact, 77% of people prefer to get permission-based… Read more »
There once was a time when businesses would sell their products and services to passive consumers in a dominating top-down model. It’s was a one-way street, where consumers didn’t have much of a voice at all. The situation has changed drastically. With thanks to social media, consumers now have a powerful voice and they aren’t… Read more »
In our last blog post we got you up to speed with the importance of having a professionally developed website that’s backed by a well thought out digital strategy. We also gave you an overview on a few relevant terms such as keywords, SEO and SEM, amongst others. And now that you’re across what they… Read more »
In the wide world of marketing – which is, as we all know becoming increasingly fragmented by the day – it’s hard to know where to invest your time and energy. And without knowing the intricate needs of your business, we can’t tell you specifically where you need to turn your focus right now, but… Read more »