Your customers have their smartphones glued to their hip and a world of knowledge at their fingertips. It would be foolish to underestimate how informed and savvy they are. When it comes to promoting your unique products and services, finding your niche market and making friends with them builds relationships that boost business.
It might sound like a cliché but in marketing and advertising, consistency is key to an effective brand identity. Portraying a reliable and cohesive image builds trust between you and your customers, allowing them to develop a relationship with the personality you portray. Whether your finding your brand voice, creating a dynamic company image or… Read more »
As much as people hate to admit it, the saying “it’s not about what you know, it’s about who you know” is often the reality. You might be at the point where you want to meet new people, and get your name out there, but you’re just not sure how. Before you start, there are… Read more »