How to make sure your giveaway, gives back!

Posted by & filed under Business, Communications, Content, Digital, Marketing, Strategy.

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Social media competitions are a fantastic way to show your tribe a little lovin’ and thank them for their support. Giveaways drive engagement in your profile through likes, comments and shares, generating valuable hype around your brand. However, when you’re giving away something for nothing, it’s essential to strategically plan and make sure you get… Read more »

How to show love to your social media tribe

Posted by & filed under Digital.

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Have you ever come across a social media post where the brand is talking at you, rather than to you? It’s as if they see dollar signs above your head. Chances are you’ve probably seen a few of these posts while scrolling through your social media feed. And you’ve probably kept on scrolling, right? Hot… Read more »

How to take your social media to the next level with your smartphone camera

Posted by & filed under Content, Digital, Marketing.

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In the age of the smartphone, consumers carry an expectation that your social media feeds will be up to date, relevant and timely. Sometimes, this means whipping out your smartphone to capture an important event unfolding right before you, or creating an increasingly popular Instagram or Facebook story.   Smartphones are far less bulky than… Read more »

How to Manage the Reputation of Your Brand Online

Posted by & filed under Communications, Digital, Public Relations, Uncategorized.

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There once was a time when businesses would sell their products and services to passive consumers in a dominating top-down model. It’s was a one-way street, where consumers didn’t have much of a voice at all. The situation has changed drastically. With thanks to social media, consumers now have a powerful voice and they aren’t… Read more »