Your customers have their smartphones glued to their hip and a world of knowledge at their fingertips. It would be foolish to underestimate how informed and savvy they are. When it comes to promoting your unique products and services, finding your niche market and making friends with them builds relationships that boost business.
It might sound like a cliché but in marketing and advertising, consistency is key to an effective brand identity. Portraying a reliable and cohesive image builds trust between you and your customers, allowing them to develop a relationship with the personality you portray. Whether your finding your brand voice, creating a dynamic company image or… Read more »
Being a savvy entrepreneur is not for the faint of heart. To kill it in the corporate jungle you need to be witty, strategic and on the ball. Don’t let juggling business operations run you off your feet. Pop on the kettle, put on your comfiest pajamas and transform your bed into the ultimate office.