One of the greatest assets to your business – Part 1

Bounce rates. SEM. Keyword density.

If you’re already lost, no judgement from us. We’re here to sift through the definitions and acronyms so you don’t have to. And while we’re at it – in the first of our two-part blog special – we’ll also explain these terms and how they come into play when dealing with one of the greatest assets your business has today; your website.

So, let’s start at the start.

Your website is often the first impression anyone has of your business, so you want to make sure you get it right.

Your website should (at the very least) include:

• a captivating brand story with a consistent brand voice
• inspiring imagery
• typography with impact
• colours that flow
• easy-to-navigate pages

And in terms of your blog and/or social media pages, these should include shareable content that educates and empowers your customers/clients.

With so much competition you might be asking yourself, how can you possibly stand out?

Well here’s a hint. People aren’t just focused solely on the product or service anymore. They want to learn more about you and your brand and will judge you (sorry, but it’s true), based on the image and voice you share with the world.

We want to give you and your brand the tools to differentiate yourself from your competitors, after all nothing screams unprofessional louder than a poorly designed website. At Wild and Free Media, we’re all about creating memorable experiences through branding and marketing – your website being a huge factor in this experience.

So now you’re across why you need a beautifully designed and professionally developed website, let’s take a look at all those tricky terms that will inevitably come with it.

Bounce rate: Refers to the number of visitors to your website who navigate away from the site after viewing only the landing page, without browsing any further. If you consistently have high bounce rates, you might want to review the content and layout of your website to find out why users aren’t staying longer.

Keyword: The words people use to search for your product or services. If you need a little help with this, have a look at Google’s Keyword Planner, which features keyword ideas and performance insights.

Keyword Density: How many times a keyword appears on your webpage or blog. 

Reach: The number of people that see your posts, so the higher the better.

Responsive: A website that is able to be viewed properly across all devices. Users won’t waste time on a website they can’t navigate easily, so it’s important to ensure that your website works just as well on handheld devices as it does on a desktop.

SEM (Search Engine Marketing): All about increasing visibility in search engines by promoting your website, usually through paid advertising.

SEO (Search Engine Optimisation): Similar to above, it’s about making your search engine result relevant to a users’ search query, so that more people click the result when it is shown in search.

User: The people using your website, those looking at using your products/services – the people you’re targeting.

If you’re looking for a unique website that stands out from a crowd and encapsulates your brand story, avoid using generic website templates. Invest in professional web designers and developers, who will capture the essence of your brand story and portray your individual story and point of difference, to keep your business competitive.

And if you just so happen to be looking for a provider who can create your new website build –  from design and development to visuals, brand story, content strategy, content creation and everything in between – we just so happen to know a pretty good bunch… drop us a line at hey@wildandfreemedia.com.au.